Ballet’s Subscriber Campaign Receives Award

Marketing partner recognized for reversing a ten-year downward trend in subscriptions

WAUWATOSA – April 3, 2009 – 100 Monkeys, a Wauwatosa-based strategic communications firm, received a Wisconsin Clarion Award for its work with Milwaukee Ballet at the Association of Women in Communication’s (AWC) 14th annual awards banquet on April 2.

The agency won a Clarion Award in the public relations direct mail campaign category for its work on Milwaukee Ballet’s 2008-09 subscriber campaign. 100 Monkeys developed a strategic marketing plan for the campaign, which included direct mail, insider communications, engaging promotions and special events. Milwaukee Ballet reversed a downward trend in subscriptions and 2008 marked the first year the Ballet grew its subscription base in more than 10 years. In addition, the numbers included over 600 new subscribers, several hundred more than were brought in during the previous two years.

Sponsored annually by the Southeastern Wisconsin Chapter of AWC, the Wisconsin Clarion Awards recognize and celebrate the outstanding achievements in the communication field. The awards are open to all professional communicators in Wisconsin, as well as students actively enrolled in an accredited College or University. All entries were judged by another AWC chapter on the overall effectiveness of the communication piece, including clarity, content, style, originality, design and results.

In addition to Milwaukee Ballet, 100 Monkeys works on a local, regional and national level for clients such as Aurora Health Care, Cricket Communications, Milwaukee Film, Kohler Plumbing, Kohler Power Systems, Gorman & Company and the John Michael Kohler Arts Center.

100 Monkeys is a strategic marketing and communications firm offering a range of services including strategic communications planning, brand awareness building, consumer relationship development, Web presence and internet utilization, promotions, issues management and media relations. The agency is located at 7845 Harwood Ave. in Wauwatosa. For more information, visit www.100monkeyspr.com.