Annual Event to Benefit UPAF and Milwaukee Ballet is One of the Largest Cycling Events
MILWAUKEE - The Miller Lite Ride for the Arts will roll out at 7 a.m. on Sunday, June 7, when thousands of cyclists hit the streets of downtown Milwaukee to benefit the United Performing Arts Fund (UPAF), a significant supporter of Milwaukee Ballet. The Ballet will additionally receive 50% of paid pledges and registrations from members of Milwaukee Ballet's rider team. Bike riders of all ages and skills will start at the Marcus Center for the Performing Arts and travel various routes (75-, 50-, 25-, 15- or five-miles) along the shores of Lake Michigan.
Now in its 29th year, the Ride attracts approximately 7,000 riders from throughout Wisconsin. More than 5,300 people and 172 teams are registered so far – that’s above last year’s totals at this time.
The Ride is part of UPAF’s 2009 $9 million campaign to provide operating support to its 36 beneficiary groups. Last year’s event raised more than $325,000. Since its inception as the Uecker Ride for the Arts in 1981, the Ride has raised more than $6 million to help support Milwaukee's performing arts groups.
New this year, participants can enjoy performances by UPAF Member and Affiliate Groups at the Finish Line Party on the Summerfest grounds, presented by the Forest County Potawatomi Community Foundation. Bike parking will be available until 3 p.m. at the Bike Port located outside Summerfest’s mid-gate on Harbor Drive. Cyclists must have bike locks. Complimentary car parking will also be available in nearby marked lots.
Bike helmets are required for the Ride. All registered participants receive a Miller Lite Ride for the Arts t-shirt.
Register online at the Miller Lite Ride for the Arts Web site, www.millerliteride.com. Online registration will be open until midnight, June 6.
Individual registration is available from 8 a.m. - 6 p.m. Monday, June 1, through Saturday, June 6 at the Marcus Center for the Performing Arts Box Office, 929 N. Water Street. Pre-registered riders can also pick up their T-shirts and rider packets during this time. Participant registration fees are $35 for adults and $25 for youth age 12 and under. Families can register two adults and two youth, age 18 and under, for the discounted price of $95.
Day-of-ride registration is offered starting at 6 a.m. on Sunday, June 7 in the Marcus Center parking structure. Slightly increased registration fees will apply on Ride day ($40 per adult, $30 per youth and $105 per family).
MillerCoors has been the Ride’s title sponsor since 1991. Other 2009 sponsors include: Newsradio 620 WTMJ, OnMilwaukee.com, MPTV, Time Warner Cable, TMJ4, Zizzo Group Advertising + Public Relations, Children’s Hospital of Wisconsin, Forest County Potawatomi Community Foundation, Aurora Health Care, Rockwell Automation, Robert W. Baird & Co., Allen Edmonds, Midwest Airlines, Wheel & Sprocket, Alterra Coffee Roasters, Marcus Theatres, Marcus Hotels and Resorts, Milwaukee Boatline, Milwaukee Pulse, Milwaukee Country Parks, Marcus Center for the Performing Arts, Bergstrom Automotive, Roundy’s and Saz's.
For more information or a registration brochure, call (414) 276-RIDE (7433) or visit the Miller Lite Ride for the Arts website at www.millerliteride.com.
After the Ride, Bike to Work
After crossing the finish line, participants should keep their bikes close by for this year’s Bike to Work Week in Milwaukee. For the first time ever, the Bicycle Federation of Wisconsin (BFW) has scheduled the annual event to coincide with the Miller Lite Ride for the Arts. The BFW and the Ride encourage people to bike to work June 6-June 12 for monetary, health and environmental benefits. Visit www.BFW.org for a complete listing of Bike to Work Week activities and tips on commuting by bike.
United Performing Arts Fund Mission: UPAF advances the excellence and sustainability of the performing arts in metro Milwaukee through community fundraising, advocacy, collaboration, support services, and the responsible investment and allocation of resources.
For more information about UPAF and for UPAF Member and Affiliate season schedules and ticket information please visit www.upaf.org.
About Milwaukee Ballet
Founded in 1970, Milwaukee Ballet strives to inspire its audiences to think within and beyond traditional ballet through the presentation of quality performances and the implementation of educational opportunities. Milwaukee Ballet and Milwaukee Ballet School are recognized among the top companies in the nation. Milwaukee Ballet School is the only professional dance school in the Midwest accredited by the National Association of Schools of Dance. With an annual operating budget of more than $5 million, Milwaukee Ballet presents more than 40 performances to more than 50,000 people each year. Its resident company includes 25 professional dancers along with 18 trainees in its Nancy Einhorn Milwaukee Ballet II program and is one of the few dance companies in the country to maintain its own symphony orchestra. Milwaukee Ballet School, the official school of the Ballet, has an enrollment of nearly 900 students at three locations throughout Southeastern Wisconsin.